Selling Value, Not Wood

Return to Webinars

Tuesday, July 10 2018 1:00pm (America/Chicago)

Selling trusses shouldn’t always be about the cost. Structural building components turn a building’s plans into reality, providing more value than just the wood. In this preview to a BCMC educational session, Chris Lambert discusses ways to build relationships with existing and potential customers so that cost isn’t the only thing you’re selling.

Speaker:

Chris Lambert is general manager at Builders FirstSource in Albermarle, North Carolina.